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Bi3 for M3 is based on Microsoft Bi technology and, as the Magic Quadrant of the Gartner group shows, Microsoft Power BI has gone largely in pole position for several years :

Bi3 pour M3 avec Power BI

The choice of Erp Link with Bi3 to follow Microsoft BI technologies is a winning choice because this technology dominates the market and ensures sustainability for its customers. Some articles will tell you about the ranking of Power BI against these challengers like Birst, Tableau Sofware etc.

The site explains in particular that Power BI stays far ahead of everyone :

On this site oWe can read that Power Bi is still far ahead with Tableau Software and we learn that BIRST and Cognos are stagnating